Most liked posts in thread: Loyalty Points & Priority for Away Matches

If loyalty points were accumulative, then over time fans would be rewarded for the long term support.
In the short term there's not a lot the club can do as there isn't any loyalty points pre 21/22.

 

Absolutely bang on the money.


I have along with many others encapsulated all THREE scenarios and more.

 

Well of course I’d buy one but only because the club will have left me no option. My point is those fans who supported the team last season during most times when the football on offer was shite, shouldn’t have to buy a bolt on priority card.
I have no issue with the club selling priority cards to fans who might not have accumulated many points if they think this might help them but they should only be used after the first phases of selling to fans with highest points.
In all honesty this argument will never end because there’s a split opinion on it but my opinion is that priority cards should be stopped and the example used by Sheffield Wednesday should be used. I don’t see how that’s unfair in any way.

 

Just make it open for all, no priority, no loyalty points, first come first served. That would stop all the moaning.

 

No it wouldn’t. The moaning would then be about whether the tickets are sold online , at the ticket office or over the phone and the ratio of each and how it disadvantages certain people who can’t get online or live away from VP.
What would happen is like has happened last season with fans queuing overnight for Harrogate and Sutton tickets and that was just the 1000 priority card holders. Imagine the chaos if 14000 were all trying to get tickets.

 

So in essence there is no perfect way to sell away tickets when it is a small allowance. As you said online, at the ground how do you split it.
I have been very lucky as I have never missed a game I wanted to go to but if I missed out then that's life, you can't always get what you want.

 

The best way is the points scheme - I say that as someone who has had a priority card in the past and knowing full well that it'll impact my ability to potentially get tickets due to life circumstance now. I don't really think there's any other viable option. The priority card process is actually very crude and not fair.

The only time Ive missed out in the last (despite being a priority member) was Fleetwood away in the play offs because some of the travel clubs were given their own batches which I think was out of order.

 

Over the years we have been active away supporters but not as much now. I used to love going away the atmosphere was ace. Not sure how this is all going to pan out, but I will accept what club comes up with. There is no fair way of sorting this one. I have had a season ticket since we went to Blackpool away and couldn’t get a ticket, so we bought tickets for the Blackpool end. Then Blackpool sent another allocation do we bought two tickets and sold the Blackpool tickets outside the ground.

Until then we just used to rock up to the Kop and pay £7 on the day.

I will either watch it on ifollow or listen on the radio. Retro style

 

Back in the day we used to go anywhere we wanted in any away ground. So in essence there was no such thing as “you can only have xxx fans attending” .Proportionally City took more away fans than we do now as a result. It’s clearly obvious what happened….that’s how it used to be. Segregation, for the right reasons, got us where we are.
I can’t see it changing any time soon, sadly. Until we do we will end up with the same twaddle of “I’m more loyal than you” debate season after season.

 

We agree on that for sure.
I hope the club don’t make a rod for their own backs by carrying them on into next season as it will only create complaints from both sides of the fence.
A. Non priority with high loyalty points will moan if they can’t get a ticket before priority card holders.
B. Priority card holders will complain they’ve been mis-sold and that the cards are useless if loyalty points are used before them and they can’t get a ticket.
C. The club will be accused of exploitation if they force fans to buy a loyalty card to be used in conjunction with their points total.

and then there’s me and I’ll just moan about anything and everything sometimes just to get a bite on here which is sometimes more entertaining than the football (hopefully not this season)

 

most of us know of incidents when none season ticket holders and people who had not been at either Milwall match, managed to get tickets.[/QUOTE]

Whatever system is put in place needs to make sure that doesn't happen again.

 

Yes, some kind of loyalty points system is probably necessary. But it can be weighted in many different ways, not just in favour of those who have lots of recent away game attendance. Sure, points for away games should be part of it, but I'd like to see a loyalty system that includes recognition of 'long service' as well as recent away miles.

 

I'm sure that loyalty got you tickets for various matches over the time, maybe Blackpool, maybe Wembley, maybe Villa Park etc.

Factoring in length of support just makes it a closed shop that disadvantages the younger end

 

Do you think that those that want a new BMW for £10k should get one? Some City fans would go to more away games if they could afford it but they pick and choose. Some poor fans get priced out because they can't afford the overall cost - should we offer them free travel and tickets at somebody else's or the club's expense? Prices ration supply and demand all the time. Anybody desperate enough to go will find some way to afford it. Ok, if that's too capitalist and profitable for football clubs for you, reverse auction most and reserve a portion for those that are poor and want to queue.

 

Perfect example of the club can’t win.
It’s not going to be perfect for everyone, just accept whichever approach they take.

 

From the club site this morning 29/06/22


Bradford City AFC has moved to update supporters on the introduction of its all-new loyalty scheme - to come into play from the 2022/23 campaign.

The scheme will reward supporters for their backing of the Bantams throughout 2021/22, replacing the former Away Priority Membership.

The new system sees four separate purchasing windows implemented for away and cup (away and selected home) fixtures next season and beyond, based on the amount of loyalty points each supporter has accumulated.

Over the course of the past 11 months, fans have accrued loyalty points based on purchases from the club’s official ticketing website and Box Office, including for home and away fixtures, memberships, events and more. Your total can be found by logging into your ticketing account.

From July 2022, tickets for away and cup (away and selected home) fixtures will be placed on sale at different intervals.

The loyalty scheme will comprise bands ‘A’, ‘B’, ‘C’ and ‘D’, before tickets will be made available to 2022/23 season-ticket holders and then placed on general sale.

The loyalty-point band thresholds - in order of priority from the beginning of the 2022/23 season - will be communicated before tickets for the first applicable fixture are placed on sale, and thereafter.

From next season, tickets for fixtures in which the loyalty scheme is applied will be placed on sale to band ‘A’ supporters from midnight EIGHT days before the day of the match in question, for 24 hours*.

Bands ‘B’, ‘C’ and ‘D’ will then be granted their exclusive 24-hour purchasing period before, subject to availability, season-ticket holders receive a window to purchase, for at least 24 hours. From there, any remaining tickets will be placed on general sale up to the day of the fixture.

When a supporter visits the club’s official ticketing website or the Valley Parade Ticket Office, the minimum number of loyalty points required to purchase a ticket for the fixture in question will be stated.

As the season progresses, and supporters continue to be awarded loyalty points for each fixture they attend, the respective loyalty-point band thresholds will continue to be updated and increased on a match-by-match basis.

Ahead of each fixture where the scheme is applied, the required number of points will be clarified before tickets are placed on sale.

*PLEASE NOTE: The exclusive purchasing windows of 24 hours for each loyalty-point band - eight days before the fixture in question - will apply subject to the club receiving tickets for sale from the home side in a timely manner, at least two weeks before the respective match.

The club would like to take this opportunity to remind supporters that ‘Own The Moment’ season tickets for the 2022/23 campaign remain on sale, with 150 loyalty points awarded to each supporter who secures one. To do so, please visit the Valley Parade Ticket Office, or CLICK HERE.

For any further details on the club’s loyalty scheme ahead of the 2022/23 campaign, please e-mail ticketingsupport@bradfordcityafc.com, call 01274 770012 or Tweet @bcafchelp.

 

It will be interesting to see if Harrogate tickets and stand tickets for Barrow are sold out before they even go on sale which is what happened last year
Or perhaps various travel clubs automatically have enough points to buy any number of tickets 9 days before the match

 

I think the midnight sale time is a bit daft and needs reviewing . Why make people wait till such a ridiculous hour . What’s up with 8/9 in a morning .

 

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