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Season Ticket Deadline.

Discussion in 'City Talk' started by Foghornleghorn, Apr 12, 2018.

?

Have you renewed?

  1. Yes

    128 vote(s)
    87.7%
  2. No

    9 vote(s)
    6.2%
  3. Under Consideration

    9 vote(s)
    6.2%
  1. bigdopeybaldeeeediot

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    A decent loss of revenue although I dont think It matters in terms of player recruitment. Unless, like Blackburn and Wigan, you are buying the best lower league players then we must look to sign players with big cojones, think Davies, Mcardle, Jones and Wells. feck the sell on value, get into the championship then buy better potential.
     
  2. BoingBoing

    BoingBoing Emergency Backup

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    You actually make a very good point. Fans are looking at the potential drop from ‘just over 19,000’ to possibly less than 14,000 as a major loss. But, you have reminded us that last season saw a couple of thousand extra tickets being bought by companies as a reward for their staff. Even the likes of Mike Harrison bought extra tickets from the profit his fanzine made, and donated those tickets to the club.

    Those extra tickets will unlikely be renewed so we were always going to lose a couple of thousand without the increase of u11 tickets and ‘walk-up’ fans
     
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  3. SydneyBantam

    SydneyBantam Impact Sub

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  4. Rogered Tart

    Rogered Tart Regular Starter
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    Bronco likes this.
  5. Rogered Tart

    Rogered Tart Regular Starter
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    So the uptake on season tickets is markedly down and some of our fans think thats not bad in the circumstances. Jesus wept, money coming through the turnstiles equates to a better budget for the manager and more bodies in the ground equates to better merchandise and more sales at the food kiosks and more potential for better sponsorship deals.

    But hey, at least we've got rid of those pesky 'plastics'.

    What a strange world we live in.
     
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  6. jpaul81

    jpaul81 Impact Sub

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    ST revenue will be down but should at least partially offset by price increases and membership packages
     
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  7. Storck

    Storck Regular Starter

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    And depends on the split of the reduction
     
    jpaul81 likes this.
  8. Thelittlegerman

    Thelittlegerman Fringe Player

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    upload_2018-4-16_13-24-3.png

    This time last year we'd sold 17,760. So 5760 tickets down. Assuming these are all adult (non flexi) that's nearly a million quid in lost revenue. £973,440 to be exact. Disappointing, but I'm quite surprised we've made it to 12,000 to be honest.
     
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  9. Storck

    Storck Regular Starter

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    @Thelittlegerman@Thelittlegerman

    If you are being so simplistic then don't forget to add on the price increase which would put almost £250k back on.
     
  10. Thelittlegerman

    Thelittlegerman Fringe Player

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    Yes but the fact remains that we have still lost this revenue as surely the idea is to retain those fans who had season tickets last year (with the price increase).
     
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  11. Storck

    Storck Regular Starter

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    I think the idea of the price rise was to cover some/all of the reduction in the sales.
     
  12. Thelittlegerman

    Thelittlegerman Fringe Player

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    Do you think they would have retained the original pricing then, should we have not had the poor run we are currently experiencing?

    I think the prices would have gone up regardless and they would have been hoping to retain our high takeup.
     
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  13. BoingBoing

    BoingBoing Emergency Backup

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    And, if we were to use that figure but apply some logic to it, the figures could change drastically. The thing is, as @Storck@Storck keeps saying, we don’t know the split of unrenewed sales. But even conservatively;

    5760 * 40% * £149 = £343,296
    5760 * 45% * £5 = £12,960
    5760 * 15% * £99 = £85,536
    Total loss £441,792.

    Then you can add on increased prices to lower that loss even further. You also have to consider, how many of those 5760 were flexi Card holders? We would also save a little money too because each card costs us just under £5 to produce and admin costs associated with it.

    For me, the bigger loss won’t be through ticket sales, but from lost sponsorships, food/drink, programs, merchandise/shirts etc. This is where it will hurt us more (and not forgetting the quieter ‘support’)
     
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  14. city gent 65

    city gent 65 Fringe Player

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    i think despite the reduction in season ticket sales the club may not lose as much revenue as people think with the new membership scheme, if and its a big if we have a decent start to next season an amount of the fans who haven't renewed will attend games giving the club extra revenue they wouldn't get from season ticket sales, however start as bad as we are finishing this season the club be in the brown stuff financially
     
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  15. Aireboro Bantam

    Aireboro Bantam Impact Sub

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    I think 12,000 represents a decrease of interest but also a drop towards our normal level of season ticket holders. Promotion was the only way we'd get close to 18,000 again. This season is probably the first season since 2011/12 where we haven't achieved anything of note/interest what with cup runs, promotions, play off campaigns and the first season back in L1. And apathy quickly sets in.

    While a drop of 6,000 is disappointing, I do think it represents a drop back towards "our level" of season ticket holders. The 15,696 crowd for the Fleetwood play off semi final last season was probably a good indicator of where we are support-wise (and the atmosphere that night was electric). So after a pretty rubbish season, 12,000 season tickets compares reasonably well to that.

    But it clearly exposes a missed opportunity. A season of dreadful home form has prevented possibly turning some of those 6,000 fans into regulars.
     
  16. Tillo

    Tillo Breakthrough Prospect

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    I don't think most people felt we would make it to 12000 Rogered.
     
  17. Park bantam

    Park bantam Regular Starter
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    All those figures are about correct but don’t forget there is VAT on those figures so the club get considerably less
     
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  18. Park bantam

    Park bantam Regular Starter
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    I thought it would be more and if they were to scrap deadlines it could have been
     
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  19. Tillo

    Tillo Breakthrough Prospect

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    That's interesting, how many more, and why Park? There's been nothing positive from the club, on or off the field to give anyone sitting on the fence a reason to buy/renew. I think the deadline helps people to make a decision, people who would otherwise still be pratting about and still not necessarily have bought a ticket had we left the deadline until the day we kick off. Doesn't help with any sort of budgeting either.
     
  20. Rogered Tart

    Rogered Tart Regular Starter
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    the first poor season was always going to see a fall off in support, we have never been a particularly well supported team throughout all the years i've followed us, so near 20,000 was never realistically obtainable. However losing so many supporters is a PR disaster, its going to take a lot of hard work to get those fans back. It does prove that the phrase affordable football means very little, it's the quality of the product that attracts the supporters first and foremost. If Shrewsbury are giving their manager £3.5 million (2016/17) then we need to be at least matching it to give Grayson/a.n.other a fair crack of the whip next season. 3 year plan don't forget and next season is the third year.
     

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