Wrexham £5.1m Loss

Their revenue is an eye opener. £10.5 million, higher than all league 2 and most of league 1 that while being in the national league.

 

They got another dodgy penalty yesterday.

 

In short, the club doesn't make a penny from the documentary itself but the two owners are said to have made about £9m from the first two seasons. However, the money they've made from sponsorship and merchandise is unreal. That £3.4m is all merchandise. Macron sold more Wrexham merch last season than Nottingham Forest merch, who sold a lot of shirts because it was their prem return. A record for outside the prem and apparently the first time in football history that merchandise has outperformed all other revenue streams.

There's talk that they are looking for avenues out of the Macron deal because they can't keep up with demand. They are shifting so much to the states. Late 2022 I went Iver there for about a month and hit a fee states and in every city if we went to a sports style bar there was Wrexham merch on the walls. You'd walk down the streets and see Wrexham caps. Going down Sunset Boulevard with Wrexham logos on every other billboard. Their tour last summer sold at a similar rate to tickets of top 6 clubs when they tour the states.

 

Yeah there's likely to be some small IP covering you'd have thought? Odd if there isn't. I was just going off The Athletics deep dive into their accounts article.

Any idea of a ballpark figure in terms of what the club earns from Welcome to Wrexham?
Nothing, directly at least. That was never the intention. Instead, the plan was always to use the global exposure to drive the club’s commercial operations, be that sponsorship, selling shirts and so on.

Following the phenomenal success of the show — something that is understood to have taken even the owners by surprise — Wrexham are now in a strong position when it comes to negotiating with any interested partners. It is why Racecourse insiders describe Welcome to Wrexham as “the club’s biggest commercial asset”, even though club coffers do not benefit directly....

They've got a deal with HP and United Airlines that I'd imagine dwarf most clubs outside the PLs sponsorship numbers, but without the doc being a hit in the states, not a chance those deals are done.

 

Does Tozer own the rights to "having a long throw and feck all else"