Club Crest (New Crest Revealed 5 October 2022) With Poll

No matter what some will be happy some won’t

 

Imagine the versions that didn’t make it

 

I like it, actually.

I like that they retained the shape, and I don't mind the bantam - it reminds me right away of other rebrands, like Sheffield Wednesday with the owl front and centre.



I think theirs is pretty naff, to be honest, ours is better than that.

What I'm not keen in on is the text. BC, AFC, it feels like a bit of an afterthought.

Would have preferred it like this:



Where it's clear and bold in font as well as form.

 

People will complain about absolutely anything…human nature I suppose.

Let them get on with it.

 

I like it, just not a fan of the little c next to the big B

 

I'm actually surprised they didn't put it to a vote.

Rolling it out like this is very exclusive, whereas the badge design should really be inclusive.

But then a vote would have just divided opinion anyway.

Eh.

I'm still surprised the marketing team went for the presumptive approach rather than asking the fans.

 

That old badge really is crap when you look at it.

That black oblong with the AFC spaced apart is doggers.

I think the only thing I really like about it is the colours, although a single colour badge makes more sense.

And you're right about the shape and style. It's just not practical.

 

When the u turn comes, anybody who was involved should get their coat

 

or use the vector version, and adapt where needed, if we produced goods without checking proofs etc that is poor brand management

 

Not when it’s something as horrendous as what they’ve put out.

 

Reality is is that you can never please anyone, whilst I also would've liked to see other possible designs you then get the issue of everyone having a different preference and end up pleasing nobody. Sometimes a decision does just need to be made and tbf they have done a pretty big consultation with the fan base and I think they've got the major things right.

Did the old badge need updating? Yes
Would I have designed it differently? Yes
Do I think it hits all the main requirements for a decent rebrand? Yes
Is it an improvement? absolutely

This isn't a 're-brand' like what Cardiff or even Leeds did (thank god)
I actually think the club should take a bit of credit. I can't think of a single fanbase which has welcomed new branding but when you look back on a lot them with hindsight they are often seen a lot more favourable.

I think it'll grow on a lot of people

 

It would be better if the club just cut the crap in the lengthy spiel and say “it’ll save us X thousand per year with a simpler printed design. Is that ok? Yes / No”

 

Because I don't agree with it. I didn't realise my opinion needed a justification? I've just bought an away top, guess what? It has the badge on it. Just like every kit I've bought for 20 years has a badge on it. Why don't they just tells they want a fresher looking badge i stead of 78 pages of David Brent style guff. I read through those pages and nearly lost the will to live. But then I guess designers have to justify the invoice they submit when a kid at home could knock out a better looking badge for free.

 

In an interview before the Leicester game, Sparks said about 4500 fans of more than 20,000 in their database had responded and, if I recall correctly, about 67% of those were in favour of a time change. However, he also said that the act of asking the question had got a satisfactory response from the authorities, suggesting that they won't go ahead with the 1pm kick off. The interview is probably on the BBC website.