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How Do You Feel About The Club Effectively Abandoning Affordability?

Discussion in 'City Talk' started by JonButterfield, Jul 16, 2026 at 10:10 PM.

  1. WilsdenBantam

    Supporter World Cup 26

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    I don't believe football clubs are run by thick people; some are narcissists and whatever else, but I believe if they could get the same amount of money through ticket sales but have more punters through the doors, then they'd do it. I think it was the Peterborough chairman who said don't underestimate the numbers Bradford brought in at low prices. Some clubs wouldn't be able to fill their stadiums if they gave them away. The only way some will fill their stadiums is by having success well above their station on the pitch, and for teams like Salford and Harrogate, that still won't be enough. So no, tbh I don't look too much into who does or doesn't fill their stadiums as I don't think a £100 here or there will suddenly give them a full house. If Barnsley had season tickets at £100 next season, they wouldn't sell out. But if they get a cup game against a big team, they will. Likewise, if they were in the PL selling season tickets for £500 they'd sell out.

    If we are talking about our business model, then our average attendance would indicate that we are perfectly priced.
     
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  2. Kopendin1964

    Kopendin1964 Impact Sub

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    Had to laugh at that “putting lipstick on a pig”. Very funny.:laughing:
     
  3. andyc

    andyc Impact Sub

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    Sparks is the monkey, not the organ grinder
    If he was running the club against the owners wishes, he wouldn’t be the monkey for very long
     
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  4. BearBantam

    BearBantam Fringe Player

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    Affordability? Difficult concept. Affordable for who? At the end of the day I hope that the Club is still making sure it is still helping and opening affordable access to our more disadvantaged communities.

    Nevertheless the ST price will go around in circles. The business model has n't and won't change, bums on seats to maximise match day and merchandise revenue. The recent £50 hike was enabled only by our form as a newly promoted and relatively successful team. I do not believe for one second if we had been at the other end of league 1 the price would have increased.

    If the product on the field becomes less attractive the prices will drop again.
     
  5. Lordbantam

    Lordbantam Fringe Player

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    It was £50 in 2013 for my son to be a mascot.
     
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  6. Bigrod

    Staff Member Moderator ⚽ P.L.25/26 Entrant Supporter

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    The hypothetical case of Barnsley isn’t likely to happen in the near future.
    However if you look at Burnley, then given the location, demographics and former dependence on the textile industry, then the two are similarly placed.
    Turf Moor stadium holds just under 22,000, yet last season in the Premiership, their average attendance was 21,005.
    Their POTD prices ranged from £30-55. Their season tickets ranged from £352-525.
    I would think that City could achieve a similar (or better) cost/percentage attendance, if we ever got to the Premiership. So probably 23,000+ for the average game.
    If City charged £475 per season ticket for Premiership football, then I would guess we would retain 90%+ of our current support and that the space vacated would be filled by others, who wouldn’t be interested in the current level, but would buy if we were in the elite level.
    City has ‘grown’ as a supporter group. We have established and are increasing the supporter base, and the 1,249 of 1981, is long gone.
     
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  7. WilsdenBantam

    Supporter World Cup 26

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    Burnley is a good example and shows that often crowds are dictated by success on the pitch rather than the season ticket costs.
     
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  8. Klaatu

    F1 2026 Entrant ⚽ P.L.25/26 Entrant Supporter World Cup 26

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    I'm holding the club to the promise of £1 per game if we get to the premier league so 23 quid for a season ticket is a bargain.
     
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  9. Bigrod

    Staff Member Moderator ⚽ P.L.25/26 Entrant Supporter

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    Ohhhhh what an overly expensive price. Surely £19;)
     
  10. JonButterfield

    ⚽ P.L.25/26 Entrant Supporter World Cup 26

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    I think the consensus so far is that the current prices are acceptable.

    I wonder if, if the club have ambitions of charging even more, they need to go to the more common format of different prices for different sections...?
     
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  11. Bigrod

    Staff Member Moderator ⚽ P.L.25/26 Entrant Supporter

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    Oh think of the melt down. Some people have been in their seats since 1066!
    I would guess that it would be difficult to split the ground up given the common entrance areas and once in the ground the ability to move around.
    I could only see something along the lines of upper tiers in the Main Stand and Kop being segregated.
     
  12. JonButterfield

    ⚽ P.L.25/26 Entrant Supporter World Cup 26

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    We used to do it, right?

    Then we melded all the prices together, or am I misremembering?
     
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  13. Bigrod

    Staff Member Moderator ⚽ P.L.25/26 Entrant Supporter

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    I could misremember about misremembering.;) I think the prices were the same, except when they had a season or two of charging lower prices in the Bradford End?

    Clearly the ‘Suites’ charge different rates and have different facilities. So Hendrie & McCall, Bantams Bar and the Boxes must total something in the region of 1,000-1,200 seats.

    Joking aside, I wonder how they would implement price differentials, if the current turnstiles, just opened into all the sections.

    If you were usually in Block C/D in the Main Stand and that went up to say £399, you may resent the price increase, purchase in another area and then try and use seats in the Block C/D area.

    We are often told about the excellent views from the Midland Road. Again if Block’s D/E were to go up to £399, people who have been going there for approaching 30 years may strongly object to paying £50 more than very near neighbours.
     
  14. JonButterfield

    ⚽ P.L.25/26 Entrant Supporter World Cup 26

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    I'm in the Midland Road with a reet good view myself, so hope that wouldn't be affected - but that's going to be everyone's take, I reckon.

    Family Stand should be cheaper, IMO, and not just for the young uns.
     
  15. BearBantam

    BearBantam Fringe Player

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    Before my time, but many years ago I am sure that somebody said on here that the C/ D sections of the Midland Road were the most expensive seats in the newly founded Premiership. The poorer City folk were in the Kop and main stand.
     
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  16. borderlescott

    ⚽ P.L.25/26 Entrant

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    I don’t think anyone has mentioned it yet, but offering interest free direct debits has been a lifesaver for some and helped many like myself offset the ST price rises - when you are chipping away monthly for a group of family tickets the rises are less noticeable.

    I agree the prices of the STs needed to go up otherwise the benefit of having such a big fanbase isn’t exploited.

    I have read the mascot prices are steep relative to PL clubs but they are only a tiny, tiny part of our income so maybe they can be reviewed separately to STs.
     
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  17. Tennesseebantam

    ⚽ P.L.25/26 Entrant Supporter

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    If we’re looking a different prices for different seats, the Gianni fella might be available for some consultancy work in a couple of days. Raised a shipload for his organisation in his current gig.
     
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  18. JonButterfield

    ⚽ P.L.25/26 Entrant Supporter World Cup 26

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    I'm fundamentally opposed to charging high prices for memories of a lifetime for children, if anything they should be (virtually) free - and hopefully they will be in many cases - but yeah, it's a separate issue.
     
  19. Storck

    Storck Regular Starter

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    how much was a season ticket in 2013?
     
  20. Storck

    Storck Regular Starter

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    I think someone is pulling your leg. Richmond talked about differential pricing but never did it and it was discussed again but never brought forward probably due to the logistics of introducing it as they would have to cancel everyone’s guaranteed seat and start from acratch
     

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