Loyalty Points & Priority for Away Matches

The whole loyalty scheme was brought in so that those who travel around the country the most watching City at places like Sutton and Crawley were front of the queue should a mega tie like Man City come round and allow them to obtain tickets for their effort.

It has now turned into a complete clusterfuck where if you buy a fecking scarf for £35 you get the same loyalty points as someone who has been to Crawley, Colchester x 2, Forest Green, Crawley, Bristol, Exeter x 3 & Stevenage. And these people exist, whatever the results they are there.

How can you feck up something so simple in obtaining points through attendance?

 

It's a simple concept and it's not even being implemented as it should.

Based on the minutes of the last meeting, loyalty points only matter if you are in the top end. If there is a capacity of 1,500. Only the top 1,500 are split into 4 bands to buy tickets. Thats bollocks, it's not how a scheme should work. Band A should be 1,500 then bands B, C & D should be the top end of the rest before moving season ticket sales. Bands A to D should not all be guaranteed, only Band A should be guaranteed and the rest are thrown out to the rest of the queue. That is literally how every other club run their bandings.

If you are reserving the sale of tickets to those who fit in band A to D, why have band A to D, why not just have Band A id they aren't going to sell out. What does holding back sales that fit between A to D as guaranteed achieve?

Who is on the supporters board? A load of yes men who come up with daft ideas for loyalty points for pies, or suite upgrades? Is the beer in the concourse worth less of loyalty to beer in the bantams bar?

 

"The whole loyalty scheme was brought in so that those who travel around the country the most watching City at places like Sutton and Crawley were front of the queue should a mega tie like Man City come round and allow them to obtain tickets for their effort."

Next season will see the official implementation of the club's all-new loyalty scheme, rewarding supporters for their commitment in backing the Bantams - both on and off the field.

https://www.bradfordcityafc.com/Tickets/loyalty-scheme/

not quite, the plan was always "rewarding supporters for their commitment in backing the Bantams - both on and off the field." i.e those who spend the most at the club.

 

I think the biggest problem here is the club have given this scheme the name "loyalty" where the benefits are priority access to match tickets, yet are actually selling a different product.

A loyalty scheme for tickets, for me, means rewarding the most loyal fans who travel up and down the country supporting the team.

Yet what we actually have is a system where someone who goes to a Papa Johns game vs Leicester U21s gets a bigger reward than someone who goes to a league game away at Colchester on a Tuesday night. And where someone who spends £35 on some tat can have as many points as someone who spends hundreds of pounds on ten away games throughout the season. In my opinion that's bang out of order and is not a loyalty scheme whatsoever.

 

I'm enjoying the meltdown on social media over this.

 

What that story you link says now, and what it said at the outset are not the same thing. Many items on the website change over time. Everyone knows how this was marketed at the start up and it is not how it is being marketed now.

 

There's enough of a meltdown on here with bothering with soshul meeja.

 

I'm glad I don't do twitter.

I wonder if Ryan will do as Maggie did with the "poll tax" if it gets enough protesting not a chance.

 

How long do points last ? Surely it’s the first thing the club should have said . The whole idea is still very vague . Do they last 2 seasons? Do they last for ever ? In 10 years is someone going to be 15,000 points . It’s just basic stuff

 

So essentially it boils down to this. Who is more valuable to the club? A fan who spends, for arguments sake, a grand a year in the club shop, on merch, and over the kiosks, for them and their family but rarely goes to aways…….. or a fan for whom City are their life, they bring their own food and drink to matches and pour the little money they do have into a ST and following City away from home, where they buy tickets but might arrange their own travel?

City are milking more money out of the first fan but the second fan is arguably more deserving of access to away tickets.

Are we confusing two schemes? Why not have a spending card where you earn discounts off future purchases, including STs and home matches, but not priority for away tickets, which are harder to come by?

And keep an away points tickets scheme separate.

Seems the fairest way…..this coming from someone who never travels away.

the problem is that we are just so massive and tinpot rivals can’t accommodate us in L2. Come on Sparky, get us back to the Champ!

 

Those on the supporters board are a set on yes men. That I agree with.

Not fit for the board and to drive this club forward for the supporters.

 

Shouldn’t the club give that information out ? If they last for ever it’s going to be impossible for any kids to get to see any decent games for a long long time .

 

Loyalty is sticking with the team and backing it not only travelling away what about fans who have followed them for 60 years and travel 80 miles there and back every home game

 

With this membership you get media content and you get a discount in the shop. So why would anyone need two memberships? Why would two adults need to get a membership each? If they want something from the shop surely one member could buy them the item to get the discount. Surely one member can allow someone to watch such media content.
If you are a season ticket holder why do you need discounted tickets?

I think they know it is a weak product which is why such a crazy number of loyalty points is being thrown at it. Clearly the 40 from last year didn't entice anyone.

Also remember, if you are outside the top bands your loyalty points are meaning less anyhow, as you are in with everyone else. If the cut off is 1,010 points. You are in with everyone else, even if you have 1,000 points.

So the 100 loyalty points are meaningless if you are outside the top bands.

 

What about them? You have to buy a pointless membership like everyone else.

The comment you were replying too was right. If the rewards on offer is priority access to away games then in theory those who should be rewarded are those who do go to every game, not simply buy a membership.

 

Bradford city should publish there rules on there own website . Not some independent supporters club who no one listens too . It’s a Bradford city’s product there selling .Its not hard to state the basic rules