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A return to VP

Discussion in 'City Talk' started by Faithful Bantam, Feb 22, 2021.

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  1. Rogered Tart

    Rogered Tart Regular Starter
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    The players park there expensive lease cars there though and in an area where parking is an absolute premium. I do agree with the idea though.
     
    #101 Rogered Tart, Feb 25, 2021
  2. Rogered Tart

    Rogered Tart Regular Starter
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    Only in there for cup games, its never had an ounce of effort put into that area. A real waste of an opportunity.
     
    #102 Rogered Tart, Feb 25, 2021
  3. Kevin1954

    Kevin1954 Squad Player
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    Aye...It’s a long long story. Bit closer to home now....In East Anglia! Had a quick chat with Dave, Broncs earlier.

    Anyone seen or heard of my old schooldays mate Ronnie Brown, aka Chris?

    Hope you are all well!
     
    #103 Kevin1954, Feb 25, 2021
  4. Rogered Tart

    Rogered Tart Regular Starter
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    Unfortunately passed away some time ago.
     
    #104 Rogered Tart, Feb 25, 2021
  5. bantamdave41

    bantamdave41 Regular Starter
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    35 years going to games and as I recall, never experienced a fan zone or its type.
    Definitely an area, I am interested in. An area modelled around the club, portraying its identity with fellow fans at affordable pricing, could only be good for engagement.
     
    #105 bantamdave41, Feb 25, 2021
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  6. Faithful Bantam

    Faithful Bantam Squad Player

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    A fan zone would be ace. Instead of spending an hour in the pub before games, I'd spend it in the fan zone having a beer, watching clips of City highlights and hopefully with something to help keep the kids entertained. Money for the club, a better experience for me, and it'd be great to get the atmosphere going too.
    Perhaps there's something we could do to make better use of the concourse space available?
     
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    #106 Faithful Bantam, Feb 25, 2021
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  7. Ulysses S Grant

    Ulysses S Grant Squad Player
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    Very true. That space is enormous
     
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    #107 Ulysses S Grant, Feb 25, 2021
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  8. Ulysses S Grant

    Ulysses S Grant Squad Player
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    NO !! Ronnie was one of the best posters on here. Always entertaining. I always thought of Catweazle when I read his post. No idea why !
     
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    #108 Ulysses S Grant, Feb 25, 2021
    Last edited: Feb 25, 2021
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  9. Wolfysmith

    Wolfysmith Impact Sub

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    Fanzones are something sports in US have been doing for sometime.
    Some PL clubs have started to embrace it and as has been noted other sports including rugby.
    F1 Grand Prix is really the benchmark. They turn each race into a three day event akin to a festival.
    I'm not advocating anything to grand but there's lots the club could do on a budget.
     
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    #109 Wolfysmith, Feb 25, 2021
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  10. Ulysses S Grant

    Ulysses S Grant Squad Player
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    I could live with a three day festival before each match !
     
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    #110 Ulysses S Grant, Feb 25, 2021
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  11. Ulysses S Grant

    Ulysses S Grant Squad Player
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    The club ought to buy the old Mecca and turn that into an indoor fanzone before every match. Only problem is the stragglers would cause chaos at the turnstiles come 2.50. At least with the Northampton fan zone you have to gain entry to the ground through the turnstiles to get into it.
     
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    #111 Ulysses S Grant, Feb 25, 2021
  12. Kevin1954

    Kevin1954 Squad Player
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    Oh shite. I knew he wasn’t too well a couple of years back, crikey we went back over 50 years ago as lads growing up around VP. RIP Chris.
     
    #112 Kevin1954, Feb 25, 2021
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  13. Wolfysmith

    Wolfysmith Impact Sub

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    The best pre-game experince I've encountered is the tailgate parties they have in the US before football games.
    People turn up in the car parks at the stadium hours before kick off and bring booze, food and even bbq's. Car speakers are turned up and you mingle. It's great atomsphere but selling anything is frowned on. It's very much a fan owned thing and is possible because most stadiums have massive car parks. It wouldn't work at VP but would for some of the souless out-of-town stadiums like the Ricoh.
     
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    #113 Wolfysmith, Feb 25, 2021
  14. Faithful Bantam

    Faithful Bantam Squad Player

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    Maximising supporter revenue is another area where we've been behind the curve for a long time, but I think Sparks will address it, and quickly. Interesting to hear him refer to investing in a CRM (customer relationship management) tool in the summer. I implemented one for the company I work for 2 years ago and they're pivotal to optimizing how you engage with and serve your customers. They help to unlock all sorts of opportunity.

    For example, I'm fortunate to earn an above average salary, and I have an appetite to invest in quality products that represent value for money. But I put very little into City's coffers because frankly, they haven't done enough to 'sell' to me, or offer value. A CRM would help us to make the most of finding opportunities to sell to supporters like me. It allows you to use things like post code data to estimate the level of wealth/disposable income someone has and offer targeted marketing services. We should be capturing all sorts of information about supporters when STs are purchased. I've only ever once paid for an upgrade to a suite, a few years ago, and it wasn't a great experience. It wasn't worth it. Make it a better experience, make me aware of what's been done to improve the experience, make it personalized and I'd spend more money. The same when it comes to ST prices - it doesn't have to be one size fits all; there are areas of the ground that have better views and are in higher demand. Why not make those prices higher and target those that are more likely to pay higher prices? Supply and demand, just like every other business. I've been to a couple of corporate gigs at premiership clubs and I still get promo material all the time, happy birthday emails, that sort of thing. I get nothing from City.
     
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    #114 Faithful Bantam, Feb 25, 2021
    Last edited: Feb 25, 2021
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  15. Kevin1954

    Kevin1954 Squad Player
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    Lad and myself went to the Italian GP a couple of years back. It was like a tented City . The biggest problem was even that wasn’t big enough. Twice as busy as any football match I’ve been to and I’ve been to few.
     
    #115 Kevin1954, Feb 25, 2021
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  16. Faithful Bantam

    Faithful Bantam Squad Player

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    We're a diverse population in Bradford and one thing most people have in common is a love of food and drink. We could offer opportunities to local businesses with different cuisines an opportunity to have a small stall in the larger concourse areas, for a fee. Promotion opportunity for them, money for the club, something different for fans beyond stale meat pies.
     
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    #116 Faithful Bantam, Feb 25, 2021
    Last edited: Feb 25, 2021
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  17. Tony Wilkinson

    Tony Wilkinson Squad Player
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    Agree, has to be outsourced to limit wastage re food, beer etc..
     
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    #117 Tony Wilkinson, Feb 25, 2021
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  18. Wolfysmith

    Wolfysmith Impact Sub

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    Out of intetest @Faithful Bantam@Faithful Bantam which CRM tool was it?
    I use Hubspot and it's a really easy one to extract the kind of daya you're advocating the club use to improve their targetting of fans.
     
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    #118 Wolfysmith, Feb 25, 2021
  19. Faithful Bantam

    Faithful Bantam Squad Player

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    PEGA - its been the bee's knees for us. Not the cheapest though, probably overkill/too expensive for what City would need. not used HubSpot, but most CRM tools let you do the sort of thing we'd need to do, I'd think.
     
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    #119 Faithful Bantam, Feb 25, 2021
  20. Ulysses S Grant

    Ulysses S Grant Squad Player
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    And under the main stand lends perfectly to that. Like to food stalls at Camden Market. Every cuisine you could imagine. perfect. Just need to extend the concourse out of the Kop to allow that under there.

    One spot, a bit small but could easily be covered, is the car park on South Parade behind the main stand.
     
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    #120 Ulysses S Grant, Feb 25, 2021
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